Greener Journeys has launched its Behaviour Change Lab which comprises four pilot schemes each with its own twist on enticing people out of their cars and onto buses:
- Targeting drivers at moments of driving ‘pain’ in Sheffield
- Providing trusted, community-level, peer-to-peer advice in Leicester
- Four projects in Manchester focus on using community groups as messengers.
- Competition amongst sixth form students to think of ways to get people out of cars and onto buses in the North East.
The Greener Journeys Behaviour Change Lab report sets out the aims, insights, methods, initial results and next steps for each pilot scheme.