Catch the Bus Week 2014, a week long campaign coordinated by Greener Journeys, will again be celebrating all the great reasons to catch the bus, with events and giveaways to take place across the country between the 28th April and the 4th May.
This year’s Catch the Bus Week will encourage people who don’t normally travel by bus to leave the car at home and give it a try. Greener Journeys and hundreds of other participants – including bus companies, passenger organisations and local authorities – will be promoting the many benefits of bus travel, from how taking the bus contributes to a healthier lifestyle, to how buses help local economies, communities and environments thrive.
Bus companies participating include Arriva, Stagecoach, FirstGroup, Go-Ahead, as well as hundreds of local bus companies, PTE’s and local authorities such as Transport for London, Norfolk County Council, Buckinghamshire County Council, Centro, Merseytravel, SPT and Transport for Greater Manchester. Each group will be running their own initiatives and events to engage with bus users, old and new, up and down the country; some bus companies’ plans include ticket offers, initiatives with local charities and community events including:
- Two lucky people will even be able to win a year’s worth of free travel with Chalkwell bus in Kent.
- Cardiff bus will be running the Give it a try campaign, challenging drivers to take the bus to work for the week. They will also work with local employers to challenge their staff to give the bus a try.
- Devon County Council is launching a hunt for the county’s best bus driver. The public will be able to nominate drivers who are courteous, helpful, smooth-driving bus drivers, who act with kindness and go beyond the call of duty.
- Stagecoach South West will be inviting primary school children to design a poster telling people why it is better to “catch the bus”. Prizes include book tokens, a chance for winning designs to be displayed on the interior of Stagecoach buses, and the star prize – use of a Stagecoach bus for the day for the class of the winning entrant!
The examples above are just the tip of the iceberg, Catch the Bus Week 2014 will see a host of new creative ideas with hundreds more poster and radio campaigns, photo challenges, bus themed dance troupes, giveaways and road shows going on across the UK.
It is also not too late to get involved, options include:
- running their own Catch the Bus Week promotion, event or competition
- contacting their local bus company or passenger transport executive to find out what activities or promotions will be taking place near them
- promoting Catch the Bus Week 2014 in their local area through local media, online, in your newsletters and offices
- challenging people in their community to switch one car journey to a bus journey during the campaign
- tweeting, blogging and posting about #CTBW
Claire Haigh, Chief Executive of Greener Journeys comments:
“Buses provide vital transport links. They connect people to jobs, to education, to retail and leisure opportunities. They help reduce congestion and they are green way to travel. Simply walking to and from the bus stop each day can help you get your ten thousand steps and improve your wellbeing.
By providing access to jobs and training, getting customers to places of business, buses support the economy and economic growth. I am delighted to be launching Catch the Bus Week. It is a fantastic way to increase awareness of the many benefits buses bring to our lives and hopefully encourage those who up until now have wary of bus travel to give it a try.”
For further information contact:
+44 (0)20 3128 8555
About Catch the Bus Week
Catch the Bus Week was first launched in 2013 in partnership with bus operators throughout the UK. The bus companies participating in Catch the Bus Week 2014 include Arriva, Stagecoach, FirstGroup, Go-Ahead and many local companies.
About Greener Journeys
Greener Journeys is a campaign dedicated to encouraging people to make more sustainable travel choices.
It aims to reduce CO2 emissions from transport by encouraging people to switch some of their car journeys to bus or coach instead. Switching from car to bus for just one journey a month would mean one billion fewer car journeys on our roads and would save 2 million tonnes of CO2 every year.
It is a coalition of Britain’s leading bus companies and other supporters including Transport for London, Campaign for Better Transport, the RAC Foundation, Confederation for Passenger Transport (CPT), and the Passenger Transport Executive Group (pteg). Its primary funders are bus companies Arriva, FirstGroup, Go-Ahead, and Stagecoach.