Catch the Bus Week (#CTBW) is just around the corner and we can’t wait to see groups from across the bus sector join together to celebrate the benefits of the bus. Kicking off next Monday, from 29 June – 5 July the great British public will be especially encouraged to leave the car at home and travel by bus instead.
Greener Journeys has been collating the activity across the country and it’s clear #CTBW is spurring the whole bus sector into action. There are over 160 local councils, bus companies and passenger transport executives signed up for this year’s campaign. Expect a range of promotional activity and events geared towards getting people out of cars and onto the bus.
Now in its third year running, #CTBW continues to be a huge success. Last year, our campaign saw support from almost 100 bus companies, passenger organisations and local authorities. The beauty of #CTBW is seeing the many creative and varied ways in which different groups celebrate the week. Last year, in Kent, Chalkwell Bus Company offered two lucky travellers the chance to win a year’s worth of free bus travel, while Devon County Council launched a hunt to find the county’s favourite bus driver.
This year, we have once again been bowled over by the promotional activity in the pipeline. In Lancashire, dancers will be hanging from the roof during the ‘Back of the Bus’ magical mystery tour. Transport for Buckinghamshire is running a bus ‘selfie’ competition and Connect Tees Valley and Local Motion are marking the start of the week with a performance from a local dance troupe. And this is just the beginning. There will be giveaways, poetry competitions, roadshows and a whole host more rolling through towns, cities and the countryside across Britain.
Greener Journeys is also delighted to have the continuing support of so many parliamentarians. The bus Minister, Andrew Jones MP, and key #CTBW industry supporters will join us in launching the campaign in the heart of Westminster. We also have lots of MPs hosting their constituency surgeries on board local buses, attending local events, and supporting the week on social media.
But #CTBW isn’t just about fantastic marketing activity and parliamentary support. The success of previous campaigns has relied on the engagement of the great British public as well as the various groups across the bus sector. Much of this excitement will come from social media chatter, so make sure you share your experience, using the hashtag #CTBW to signpost your activity.
#CTBW demonstrates the influence, creativity and scale of the bus sector, and a fantastic opportunity to galvanise the travelling public. We want to show the country the advantages of sustainable travel options. So hop on a bus, tweet about your Catch the Bus Week experience and tell everyone to get involved too!
For more information about ideas or ways to get involved, please visit www.catchthebusweek.co.uk and get in touch via firstname.lastname@example.org and let us know your plans for supporting Catch the Bus Week.