Greener Journeys to launch Behaviour Change Lab – 6 March


Wednesday 6 March 2013


What:  Launch of Greener Journeys’ Behaviour Change Lab
When:  Wednesday 6 March – 9:00-10:20hrs (8.30 registration)
Where:  One Birdcage Walk (Council Room, 2nd Floor), St James Park, Westminster SW1H 9JJ


Greener Journeys is launching its new Behaviour Change Lab on Wednesday 6 March 9.00-10.20 at One Birdcage Walk, Westminster, with Transport Minister Norman Baker MP giving the keynote address.

The Greener Journeys Lab is a collaborative initiative of the bus industry to test various innovative behaviour change tactics in driving modal shift from car to bus. Greener Journeys is launching four projects each taking place in different areas of the country, and each with a different approach to consumer engagement in what will be a stimulating and informative session.

Please register for the event by emailing by Monday 25 February.