What We Do

Greener Journeys is the national campaign for modal switch from car to bus and coach.  Made up of an alliance of bus and coach companies, local authorities and other stakeholders, we promote the potential of bus and coach travel to:

Deliver a lasting prosperity throughout Britain

Enable everyone to take part in the life of Britain

Reduce transport emissions and improve local air quality

We commission research on the wider benefits of the bus, present evidence to government and Parliament, build partnerships and run modal switch campaigns.

Our Vision

To transform our communities into cleaner, greener, less congested and more prosperous places to live and work, where public transport is a convenient and desirable choice for everyone.

Our Mission

By working with bus operators, local authorities and businesses, we aim to make it easier and more convenient for people to switch more of their car journeys to bus and coach.

Our Values

Greener Journeys acts as agents for change for the bus and coach sector where we focus on:

  • Fresh thinking
  • Collaboration
  • Using sound evidence
  • Being responsive

We aspire to create a supportive climate for bus and coach services and achieve a step-change in how the bus and coach sectors are regarded by national policy-makers, local government, businesses and consumers.

We also aim to facilitate modal shift through encouraging high quality bus services on all routes and by lobbying for the most bus-friendly policy instruments to be used by local and national government.

Making the case for the bus

Greener Journeys articulates the benefits of the bus, these are:

Economic:
Delivering a lasting prosperity, throughout Britain

Buses play a key role helping the UK’s national and local economies to grow. Every day, they provide millions of people with essential access to work, businesses and education and training. Buses help to reduce congestion, stimulate investment and regeneration, and support local businesses and retail economies.

Social:
Enabling everyone to take part in the life of Britain

Lack of transport can be a serious barrier when people are looking for work and accessing education.  They are also a vital lifeline for elderly people.  Buses connect people with jobs, healthcare, education, training, leisure, social networks and community activities.

Environmental:
Tackling pollution

Buses and coaches play a major role in reducing transport emissions and improving local air quality, enhancing everyone’s quality of life.  The need to reduce carbon emissions becomes greater each year, and switching from car to bus provides an immediate cost effective solution.

Value: Bus services deliver high value for money

People place significant value on having the option of a bus available, whether they use it or not, particularly for the social or community value it brings for others.  And bus funding and investment in bus infrastructure delivers excellent value for UK taxpayers.